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10 Steps to Social Media Giving Your Company a Boost

In the Los Angeles Times this week, Ina Paiva Cordle wrote an article on how social media is giving firms a boost by word of mouth. The article is about a few people who lost their jobs and decided to...

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E-tail Content Marketing: Engaging Customers at the Point-of-Purchase

  The rules of marketing have changed. In the new marketing world, you are what you publish. Our customers, with the help of the Internet, have become more sophisticated and require to talked to and...

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E-tail Content Marketing: Tactical Execution to Make a Difference

  In my previous blog post, I discussed designing an e-tail content marketing program to support the e-tailers by placing content at the point of the transactional purchase – a sale that does not...

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E-tail Content Marketing: Customers want Credible Content

This is 3-of-3 in the “E-tail Content Marketing: Engaging Customers at the Point of Purchase” series of blog posts. A Content Marketing Program is designed to support the e-tailers by placing content...

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4 Ways PR & Social Media Trumps Advertising for Entrepreneurs

  Earning media coverage from traditional or social media provides a low-cost way to spread awareness for your business, so says Zack Cutler in an article he wrote for Forbes Magazine. Public...

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PRSA Silver Anvil Awards – The Best of the Best

In Hollywood, the pinnacle of accomplishment is an Academy Award. In public relations and social media, it’s the PRSA Silver Anvil Award – the most prestigious honor a PR professional can achieve.The...

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Why Social Media – Will They Find YOU?

If your customer does a search for your company or products, will they find you? It’s not a secret that customers increasingly go online to discuss products and brands, seek advice, and offer...

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ROI: Justifying PR, Social Media and Content Marketing to a CEO

In a recent discussion with a CEO, he told me that he knows he needs to engage.  He knows his competitors are doing it.  All the major brand companies do it.  But bottom-line, the CEO wants to know...

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Online Reputation Management is Critical to Your Business

Don’t let the Internet scare off potential, new customers. Online reputation management is crucial for businesses, so says Roger Yu in an article he wrote for USA Today. In this Internet age, when a...

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Tips to Succeed in Social Media Engagement

Social media marketing success is based almost entirely on how well you engage with your customers. Okay, so what does engagement mean in this new world of social media? Simply put, our traditional...

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